Every brand and individual is unique, so when I start work with a new client, the first thing we do is create the strategy together, this could involve some technical copywriting, a full PR campaign, digital marketing and social media management, event management or something crazy we come up with together.
Strategy and planning
A good PR campaign needs a good plan. From your traditional PR campaign to your online marketing, events and promo, a strategy is key to making sure your communications are effective and consistent.
PR is nothing without the right words, from getting across a key message, unique selling point or drawing customers and press further into your brand, the right words make all the difference.
It's all about getting you where you want to be, having conversations with the right people and getting people talking about your brand. Managing your press office and working with journalists to get you results you will love.
More than ever people are turning to the web to research products and companies. Working with credible and influential bloggers, your brand can make a mark in the ever growing blogosphere.
Social media and digital
From managing conversations and networks to drawing up specific plans for event engagement, giveaways and competitions. It's all about encouraging conversation around you and your brand.
Monitoring and reporting
It's all well and good building relationships with journalists, customers and ambassadors, but where does it leave you? Monitoring and reporting helps you demonstrate the power of your PR and social campaigns.
Events and promotions
Let's get people talking about your brand. From press briefings at industry events, helping you plan an awesome launch, getting the right people there and working with you to get the most from events you attend.
Advertising and marketing
It could be helping you to decide where is the best place for you to be advertising, negotiating placement and tracking those campaigns or helping you to define and create killer marketing collateral, whatever it is, make it work for you.
Your identity will set you apart from the crowd. Either working with designers as part of a rebranding team or alone, I can help you define your messaging, presence and tone, helping you tie activities into your brand and identity.